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Runaround Retro


Logo Design

Runaround retro is a boutique handmade clothing business. It designs and makes handmade retro inspired clothing for children. They have an online storefront on Etsy and also sell through small independent retailers and vintage markets throughout the South West.

I was asked to design a logo and identity for the brand. This would then be used on clothing labels and all promotional material including websites and postcards. The design needed to have a retro feel but also had to work as a clothing label without looking too ‘kiddie’.


The logo is based on a fantastic font called ‘Remachine’, which I amended and tweaked to fit. It has a lovely flowing feel and the tagline was added in a spaced ‘Helvetica semi-bold’ to emphasise the fact that the clothing was made by hand in Somerset.