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McIntyre Guitars


Logo Design

Chris McIntyre is one of the country’s leading Luthiers. For a number of years, he worked at the world-famous Bass Centre in Camden Town. He has made guitars for some of the best guitarists in the industry and they call on Chris for his skill and guitar-building talents.


Chris had an existing logo but he wanted to have something new. He was happy to let me try a few ideas, and we looked at some modern style interpretations and some old school variations. It became clear quite quickly that the vintage style fonts suited the guitars much better.

After trying various fonts we settled on basing the logo around ‘Magneto’. It has the classic American fifties fridge look about it. Chris loved it and immediately had it made into transfers and it works perfectly on the headstock of his guitar designs.