Analogue Cameras was a small vintage camera dealer based in New York City. They specialised in classic retro cameras and were set up to help keep that movement alive. They had a particularly nice collection of Lomo cameras from Russia.
They had opened a small store and were looking to get a logo for their branding. They were quite clear early on that they didn’t want anything that had an image of a camera or anything that was based on the shape of a camera. So the challenge was to try and do something different.